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Social Media … is it good or bad?

This week in uni we talked about the impact which the rise of social media has had on society. I decided that I wanted to share my thoughts on the benefits and drawbacks which the digital, dynamic world we live in now can have. I am only 18, and so have grown up surrounded byContinue reading “Social Media … is it good or bad?”

The 4 Ps – the importance of the People and Process.

Hi there, hope you all had a good week! This week in my Consumer Behaviour we learnt about the importance of the marketing mix: Product, Place, price, Promotion; and the extended marketing mix: People, Physical Evidence and Process. This really got me thinking about how important the role of the person is when selling, promotingContinue reading “The 4 Ps – the importance of the People and Process.”